Artboard 2Contributionsdown-careticon-checkbox-selectedicon-discover-icon-linkicon-dismiss-keyboard-linkicon-entre-caretArtboard 1Artboard 2icon-icon-allcategoriesicon-icon-analyticsicon-icon-animalsicon-icon-appsicon-icon-articon-icon-charityicon-icon-checkicon-icon-checkmarkicon-icon-comicicon-icon-communityicon-icon-consoleicon-icon-create-categoryicon-icon-create-durationicon-icon-create-editicon-icon-create-goalicon-icon-create-photoicon-icon-create-storyicon-icon-create-titleicon-icon-danceicon-icon-dashboardicon-icon-designicon-icon-donateicon-icon-editicon-icon-educationicon-icon-embedicon-icon-environmenticon-icon-exclamationicon-icon-facebookicon-icon-fashionicon-icon-filmicon-icon-flagicon-icon-followicon-icon-followingicon-icon-foodicon-icon-fulfillmenticon-icon-gamingicon-icon-goicon-icon-gplusicon-icon-healthicon-icon-helpicon-icon-idOval 8icon-icon-instagramicon-icon-iphoneArtboard 1 Copy 52icon-icon-linkFill 1icon-icon-linkedinicon-icon-locationicon-icon-lockicon-icon-mailGroupicon-icon-musicicon-icon-perkicon-icon-personalcauseicon-icon-photographyicon-icon-playbookicon-icon-politicsicon-icon-profileicon-icon-recent-activityicon-icon-religionicon-icon-rightarrowicon-icon-searchshadesicon-icon-shareicon-icon-smallbusinessicon-icon-sportsicon-icon-technologyicon-icon-theatreicon-icon-todoicon-icon-transmediaicon-icon-tumblricon-icon-twittericon-icon-videowebicon-icon-viewicon-icon-websiteicon-icon-writingicon-icon-youtubeArtboard 1Artboard 3icon-radiobutton-selectedArtboard 1icon-tooltip-questionleftArtboardrightup-caret

Guide

Crowdfunding Logistics: A Checklist For Planning Your Shipping And Fulfillment Strategy

  • Evaluate your goals. What do you want to accomplish for your product and your backers – both in the short and long term – in order to provide a great post-backing experience?

 

    • Understand where your largest markets are and how to get your product there in an affordable and effective way.
    • Research shipping restrictions as well as the tax and duty information of the countries you’ll be shipping to.
    • Determine if your shipments require special handling and documentation.
    • Obtain updated Material Safety Data Sheets (MSDS) and UN 38.3 (test form) if you’re shipping electronics containing batteries, magnets, or liquids.
    • Things to note:
      • Consider purchasing insurance for goods valued at over $100, including coverage for any lost, damaged or stolen shipments.
      • If you’re fulfilling from another country, investigate how to minimize or avoid tariffs, taxes, and duties with direct injection strategies.

 

  • Plan your local, regional, and global shipping strategy based on the following:
    • Legalities
    • Payment terms
    • Expected shipping costs
    • Fulfillment needs
    • Return and refund policies

 

  • Plan your fulfillment strategy.
    • Contact your suppliers and submit your inventory orders.
    • Identify your fulfillment method.
      • On your own
        • Create an Easyship account, upload your orders, generate labels, and ship directly from your home or business.
      • With a new 3PL partner
        • Choose a warehouse in the country that fits your needs and allows you to expand into new markets with Easyship’s global fulfillment network.
      • With an existing 3PL:
        • Connect to any 3PL’s warehouse management system via API
    • Deliver your inventory to your 3PL (if applicable)

 

  • Find the best couriers to provide solid customer service and support long-term business growth. 
    • Research and compare different shipping providers.
      • Choose from postal services, express couriers, and regional couriers.
    • Check courier rates or link your own rates to your shipping platform

 

  • Deliver a smooth post-purchase experience.
    • Provide fully branded tracking emails and packing slips to keep in touch with customers throughout the shipping and delivery process.
    • Increase revenues by upselling on your tracking page. Take advantage of your landing page to promote new product launches and specials.

A lot goes into planning an effective shipping and fulfillment strategy. When you partner with a shipping expert like Easyship, your shipping plan will account for the needs of both your business and your backers. Good luck!

—————————————————————————————————————————-

Note: Indiegogo entrepreneurs have complimentary access to Easyship logistics consultants at any stage of their product development, from planning, to warehousing and post campaign funding. If you’re an entrepreneur with a product, Easyship can help it get to your backers.

Download the Guide

  • Join our entrepreneur community!

    Sign up now and get access to the latest campaign resources, business opportunities and expert advice sent directly to your inbox.