Checklist: Ways to engage with your community

Step 1: Start Simple with Built-In Tools

Indiegogo provides essential tools to connect with your audience right on your campaign page.

Post Updates Regularly: Share the latest developments about your campaign using the Campaign Updates feature. Updates keep backers informed and engaged, and their reactions (like happy or confused emojis) offer immediate feedback.
Leverage Backer Comments: Open a direct line of communication by responding to comments. This interaction builds trust and gives you the opportunity to answer questions, clarify doubts, or show appreciation.
Enable Open Comments: Allow even non-backers to comment on your page. This feature invites potential supporters to interact and become part of the conversation.

Step 2: Engage Proactively with Potential Backers

Engagement doesn’t stop at updates—invite conversations and foster connections.

Answer Questions: Clarify doubts about your perks or campaign features. This instills confidence in your potential backers and may even sway those who are undecided.
Understand Your Audience: Ask backers what excites them or what they’d like to see improved. Their input can guide you in refining your product or campaign page.
Join Existing Communities: Seek out forums or social media groups related to your product’s niche. Contribute meaningfully without spamming to build authentic connections.

Step 3: Involve Your Community in Product Development

Collaborating with your backers strengthens relationships and creates better products.

Incorporate Feedback: Use surveys, comment voting, and update reactions to tailor your perks and products.
Encourage Dialogue: Prompt discussions about similar products or improvements they’d like to see.
Test New Ideas: Experiment with features or designs based on community input, showing them that their voice matters.

Step 4: Create a Shared Purpose

People support campaigns that resonate with their values and aspirations.

Tell Your Story: Share your journey—why you started, the challenges you’ve faced, and small victories along the way. Authentic storytelling fosters an emotional connection.
Offer Exclusive Perks: Introduce limited-time perks like early-bird pricing or secret perks accessible through unique URLs. These incentives create urgency and reward loyal supporters.

Step 5: Commit to Long-Term Engagement

Building a community isn’t a one-time effort; it’s a continuous process.

Consistency is Key: Set a schedule for posting updates and responding to comments. Regular interactions encourage a habit of engagement among your backers.
Keep the Momentum: After the campaign ends, stay connected by sharing how their contributions have impacted your progress.

Conclusion: Community is Your Foundation

Engaging with your community isn’t just beneficial—it’s essential. It turns casual supporters into loyal advocates and ensures your campaign’s long-term success. By starting small, actively participating, and showing genuine care for your audience, you’ll create a foundation for a thriving community that grows alongside your business.

Want more tips for a successful campaign? Download our guide to crowdfunding now.