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Case Study

Valuchi Watches: Where Luxury Meets Affordable

After a successful crowdfunding campaign on Indiegogo, Valuchi Watches needed a reliable fulfillment partner who could deliver perks to their backers around the world. Valuchi Watches chose to work with Easyship, the exclusive shipping partner of Indiegogo. Thanks to Easyship, Valuchi Watches was able to fulfill and ship all orders to their backers in five to seven business days.

Learn more about Easyship
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Company Name

Valuchi Watches


London, United Kingdom




Kelvin Dijkhuizen

Valuchi is a watch brand that creates luxury timepieces that are available at an attainable price point. They use the traditional styles of their home cities of Amsterdam and Milan to make a watch collection that is new and fresh but classical and traditional at the same time. These timepieces leave wearers speechless with their beauty.

By the Numbers: Easyship's Fulfillment Strategy for Valuchi Watches


Shipping Solutions Used


Backer Countries


Number of Backers
A Vision to Create a Luxury Watch Without the Luxury Price Tag

Kelvin Dijkhuizen dreamed of creating a luxury watch at a reasonable price. The Amsterdam native’s passion for quality, affordable timepieces culminated when he founded Valuchi Watches.

Thousands of Indiegogo backers rushed to support Dijkhuizen’s vision in 2020, when Valuchi Watches hit their $250,000 campaign goal in a few short months. Valuchi Watches has since pivoted into global eCommerce and ships to over 100 countries.

A Global Campaign

Valuchi Watches’ crowdfunding campaign was widely successful and reached 100+ countries with the help of Indiegogo. How was Valuchi Watches able to achieve global popularity? Dijkhuizen refocused his energy on key growth activities like PR, marketing, and sales.

Dijkhuizen and his team all worked hard to spread the word about their high-end watches. But they needed one more piece of the puzzle to be complete: they required a shipping strategy to help them reach their global campaign backers.

Developing a Fulfillment Strategy

Valuchi Watches suffered from the best problem in eCommerce: too many orders and too little time. Fulfilling hundreds of monthly orders was taking its toll on the small startup team. As fulfillment lagged, deliveries slowed and customers complained.

Valuchi Watches needed a fulfillment partner, a reliable third party who could get orders out the door on their behalf. So, to deliver their perks to backers around the world, Valuchi Watches chose to work with Easyship, the exclusive shipping partner of Indiegogo. 

Easyship introduced Valuchi Watches to their network of trustworthy fulfillment partners worldwide. Outsourcing most of their fulfillment allowed Dijkhuizen and the Valuchi team to forget about logistics. Instead, the company used Easyship to manage and track all shipment activity at a glance across all channels and fulfillment partners.

Orders went out quickly thanks to convenient features like automated label generation for customs documents. In addition, buyers received tracking details automatically after purchase, further simplifying the process. With Easyship, Valuchi orchestrated all its logistics from a bird’s eye level without doing the heavy lifting.

Life After the Campaign

Thanks to Easyship, Valuchi Watches could fulfill and ship all orders to their global customers in five to seven business days. Their advice to potential crowdfunders? Listen to what your customers want and act on that. Find your passion and attach a business model to that passion.


For anyone looking to get their campaign up and running, Easyship and Indiegogo can help you power your crowdfunding campaign and shipping. With discounted shipping rates up to 89% off from 250+ couriers, Easyship’s high-volume discounts can help you enable free shipping and a world-class returns policy.

Explore Fulfillment Strategies with Easyship

Are you an entrepreneur that needs to develop a fulfillment strategy? Check out Easyship today to explore your options and get discounts.

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