During their first campaign, Tropicfeel managed to reach 25,000 backers in 138 different countries. This was done with a logistics partner in Hong Kong; they realized later that the overhead of fulfillment for this campaign could’ve been far less.
So, for their next campaign, they chose to work with Easyship, the exclusive shipping partner of Indiegogo. Using the platform, they were able to choose the best courier service for each backer, taking lead time, cost, and service type into account. This helped them reach a larger number of backers in over 185 countries – including more remote places like Papua New Guinea – note, only 3% of their backers were in their home base of Spain.
Since Tropicfeel produces their shoes in China, rising tariffs – a result of the US-China trade war – was a concern. With Easyship’s direct injection method, they were able to access consolidated bulk solutions that reduced taxes for their American customers by bypassing local warehouses and delivering from air to last mile courier, directly. Overall, the company was able to cut shipping expenses by 20%.
They were also able to develop a truely omni-channel commerce brand, by connecting their Indiegogo campaign & their Shopify store all through the Easyship dashboard. The key differentiator here (from crowdfunding) was to be able to shift to a faster fulfillment process – eCommerce customers expect to wait only 3-7 days for their orders – while still maintaining affordability. This was easily done by integrating Easyship and leveraging shipping rules across their different accounts.
The best part, though? Being able to offer a better customer experience throughout the process. Tropicfeel has been able to use Easyship’s extensive data provisions to identify product adoption, average delivery timelines for proactive customer support, and holistic analysis to forecast costs. The result has been an 15% increase in their customers’ satisfaction.