Kabata chose Indiegogo to introduce its innovative smart dumbbell system to the U.S. and similar international markets. Crowdfunding allowed them to connect directly with consumers, build brand awareness, and gauge interest in their product. Indiegogo’s platform provided the tools and community Kabata needed to share their vision and bring their cutting-edge fitness solution to life.
Case Study
Making High-Value Perks Accessible: Kabata’s Success with Indiegogo’s Pay Over Time Feature
Installment payments have become a staple in eCommerce, offering consumers greater flexibility for high-ticket purchases. For crowdfunding, where backers select perks that they don't take possession of immediately, it’s an even more compelling fit. When a campaigner suggested introducing installment payments, Indiegogo’s product team immediately recognized the value for both campaigners and backers. The Pay Over Time feature was developed and implemented in record time, reflecting our commitment to providing innovative solutions that empower campaign success.
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Company Name
Headquarters
Los Angeles, CA
Industry
Smart Fitness Equipment
Project Owner
Kareem Aly, Co-founder and CEO
Kabata is revolutionizing fitness with the world’s first smart dumbbell system, offering the most advanced and intelligent adjustable dumbbells on the market. Designed to improve both physical and mental health, Kabata provides a personalized, adaptive training experience tailored to each user’s unique needs. The company is led by co-founders Kareem Aly and Brian Lovera, supported by a world-class team with expertise from industry leaders like Apple, Meta, Nike, Peloton, and Amazon. Combining cutting-edge technology and innovative design, Kabata is setting a new standard in home fitness.
Campaign Stats
$443,637
Funds Raised
16%
Backers Used Pay Over Time
10%
Estimated Conversion Boost
WHY KABATA CHOSE INDIEGOGO
WHY KABATA CHOSE PAY OVER TIME
Launching a high-value product in the competitive fitness market comes with unique challenges, especially when it comes to accessibility for potential backers. Kabata sought to make their high value perks available to a broader audience, and Indiegogo’s Pay Over Time feature offered the perfect solution. As one of the first campaigns to adopt this installment payment option, Kabata enabled backers to split payments into four equal monthly installments, removing a key barrier to entry for many contributors.
The results speak for themselves: 16% of Kabata’s backers chose Pay Over Time, clearly appreciating the flexibility it provided. This innovative payment option is estimated to have increased conversions by up to 10%. The feature helped them raise $443,637 and reach supporters who might have otherwise hesitated due to upfront costs.
“The Pay Over Time feature was instrumental in driving conversions for our campaign, offering backers a flexible way to support us. We’re happy to have been part of its beta test and appreciate the backers who joined us in helping to refine this new payment method.”
– Kareem Aly, CEO and Co-founder
The Pay Over Time feature was instrumental in driving conversions for our campaign, offering backers a flexible way to support us. We're happy to have been part of its beta test and appreciate the backers who joined us in helping to refine this new payment method.
Kareem Aly
Co-founder and CEO
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