Logitech partnered with Indiegogo’s Enterprise Services to execute a comprehensive crowdfunding campaign for the Logitech Reach. Indiegogo managed all aspects of the campaign, from market research and campaign page design to advertising execution and backer engagement. In addition, Indiegogo’s team provided creative services, including scripting, filming, and editing a product video, as well as capturing lifestyle photography to showcase the Reach’s versatility.

Indiegogo also developed and managed a branded landing page and conducted all email marketing for the campaign, ensuring a seamless experience for Logitech.

“Indiegogo’s expertise allowed us to focus on refining our product while they handled the full scope of campaign execution. From pre-launch strategy to post-campaign feedback, their team ensured we had everything we needed to succeed,” says [Logitech Representative].

Indiegogo’s Enterprise Services also excelled at gathering backer feedback. Prior to the campaign, Indiegogo surveyed thousands of email leads to gather insights on demographic preferences, product features, and pricing sensitivity.

These responses provided Logitech with invaluable data, such as the importance of features like multifaceted movement and modular design. “The Indiegogo community was incredibly engaged,” says [Logitech Representative]. “Their feedback shaped key decisions about the product’s positioning and future iterations. Without their input, refining our approach to meet market demands would have been far more challenging.”