Ask any crowdfunder, and they’ll tell you that the weeks leading up to launch are the most critical phase of the entire campaign. It’s certainly what Joy Resolve will tell you. The award-winning lifestyle and homeware brand is currently running its third campaign on Indiegogo for the Barisieur Grande: 2-Cup Coffee & Tea Alarm Clock, an alarm clock that allows users to wake up to a fresh cup of coffee or tea. The campaign has already been a huge success, with Joy Resolve raising over USD 33K with over 100 backers as of this writing, and numbers increasing every day.
A large part of their success comes from their investment in their campaign before launch. Joy Resolve launched a Pre-Launch Page on Indiegogo, which enabled them to foster a community and start building excitement before going live. But Joy Resolve took it even further by enabling Pre-Launch Discussions on their Pre-Launch Page, which allowed them to communicate with potential backers. People could use the feature to submit public comments or questions, and Joy Resolve was able to answer inquiries, gather early feedback, and find out about features backers wanted.