赢得支持者信任的重中之重：众筹项目进度更新（及范本）

Dear Backers,

Thanks for all of your amazing support so far. Here’s a quick update on our end.

• [分享你们最近在忙碌的事项、一些幕后花絮，以及项目的新进展]
  • Our team is preparing for our demo-day next week.
  • Here’s a picture of our team test-driving our prototype.
• [让支持者進一步参与项目]
  • Please submit your fan art to our hashtag [#fanartCampaign]. If we select your work, we’ll post it on our social channels and send you an extra ticket to our premiere.
  • We know you’re smart because you backed our campaign. We’d love to hear what you like and what we can do better! Please let us know in the comments section on our campaign.

[嵌入产品的宣传图片，或与你的项目有关的任何照片]

[让支持者知道可以如何跟你联系]

If any questions come up along the way, please feel free to reach out to us at our support address[众筹项目团队电邮地址].

Thank you!

[项目负责人名字]

Dear Backers,

[百分比数字%] raised in [天数] days!

We’re off to a great start! Thank you so much for believing in us. We couldn’t have done this without you!

Here’s what we’re working on:

[让你的支持者一睹为快项目的幕后花絮]

[嵌入图片]

[从以下几个点子择一，让支持者与你互动更加紧密]

• Share our Secret Perk with a friend
  • Help a friend get in on our exclusive early bird discount by sharing this secret perk. Secret perks are only visible to people with this special URL. [分享秘密优惠链接]
• Upgrade your perk
  • By popular request, you can now upgrade to our new [插入档位名称] where you get [加入关于新档位的细节]. Keep the suggestions coming!
• Join us on social media
  • You’ll get even more info on what we’re up to by liking our Facebook page.

[嵌入庆祝照片]

[让支持者知道可以如何跟你联系]

We know many of you have questions, so please feel free to reach out to us at our support address[众筹项目团队电邮地址]. Our team will respond promptly within [加入预计回复所需时间]. We look forward to hearing from you!

Thank you!

[项目负责人名字]

Dear Backers,

Amazing news! Thanks to all our [支持者数量] generous backers, we have reached our [总众筹金额] goal. We are thrilled and humbled by your support. And we’re not done yet.

[从以下几个点子择一，让支持者与你互动更加紧密:]

• 分享下一个延伸目标（如果有的话）
  • If we raise just $[金额数字] more, we will unlock the [档位名称].
• 增加一个新产品
  • We decided to add a new t-shirt based on popular request!
• 寻求支持者反馈
  • Please take take our quick survey and vote on our next color option!

[嵌入你们团队庆祝项目达标的照片]

[让支持者知道可以如何跟你联系]

As always, please feel free to reach out to us at our support address [众筹项目团队电邮地址].

Thank you!

[项目负责人名字]

Dear Backers,

There are only [剩余天数] days left in our campaign! Let’s make it count. We have raised $[已筹集金额], but we still need $[想再筹集的金额] to reach our goal so we can [明确指出这个的金额对项目的意义为何].

[从以下几个点子择一，让支持者与你互动更加紧密]

• • 提供限时闪购
    • Our 2-pack will be available at a X% discount for the last 3 days of the campaign.
  • 鼓励支持者分享你的项目
    • Share our recent facebook video with your friends to help support us in the final stretch!
  • 再次强调有了这些资金，你们将能达成什么目标
    

• • • With these funds, we will have the ability to invest more in product development.

[嵌入一张激励人心的照片]

[让支持者知道可以如何跟你联系]

We know many of you still have questions, so please feel free to reach out to us at our support address [众筹项目团队电邮地址].

Thank you!

[项目负责人名字]

Dear Backers,

Thank you for being a part of our incredible journey to bring [项目名称] to life. Before we launched, we didn’t know who else would be as excited about our idea as we were. Now, because of your support and the support of [支持者数目] backers, we’ll be able to start [描述项目的下一步].

[选择加入InDemand: 如果你有亲朋好友可能对我们的项目感兴趣，为时不晚。我们的项目会持续在InDemand上，让更多支持者可以共襄盛举。]

Our priority is to deliver on our commitments to you and we’ll keep you updated on our progress. As we hunker down to make [项目名称] a reality, you can expect to receive open, honest, & substantive updates from us monthly. Feel free to contact us [众筹项目团队电邮地址] in the interim if you have any questions in the interim. Thanks again for your support!

All the best,

[项目负责人名字]

Dear Amazing Backers,

Here are some updates on how our project is coming along.

[从以下几个点子择一，让支持者更了解项目的动态]

• 分享项目的里程碑
  • All the components for our product have undergone quality testing and we are ready to begin mass production!
• 分享你们团队近期的工作内容
  • We’re having some issues transferring our component stock from the previous factory.
• 访问团队成员
  • Meet Sam, our amazing graphic designer. We asked Sam five questions about what inspires him.
• 链接到Facebook Live Q&A
  • Check out this Facebook Live Q&A with questions solicited from you, our amazing backers. Here’s a glimpse into the unedited, behind the scenes of manufacturing and delivering a product.

[嵌入一张档位宣传照片，或者项目正在进行中的照片]

[让支持者知道可以如何跟你联系]

We know many of you still have questions, so please feel free to reach out to us at our support address [众筹项目团队电邮地址].

Thank you!

[项目负责人名字]

Dear Backers,

Manufacturing Update Alert!

In our last update, we talked about [前情提要上次更新讯息中提到的几个关键重点]. We’ve made a ton of progress since then. In this update, we’ll cover:

• [进展#1]
• [进展#2]
• [进展#3]

[进展#1]

Your backers are your first customers – When drafting a manufacturing update, it’s important to remember that most of your backers have never manufactured a complex product overseas. While it may seem like business as usual, your backers will appreciate being kept in the loop as you navigate this complex process.

[分享照片或视频]

[进展#2]

Even if you don’t think you have big news to share, you have backers around the world who need to hear from you. If everything is going as planned, tell them that! If there’s been a hiccup, then they need to know that too.

[分享照片或视频]

[进展#3]

Be transparent – hardware is hard, and your backers will understand if you open up about unforeseen challenges you face along the journey. The key is to then explain how you plan to overcome that challenge. The more upfront you are about difficult news, the more your backers will trust you when you share good news!

We can’t thank you enough for being part of this journey. Your faith in our product and in our team inspire us every day. Keep an eye out for next month’s update, and feel free to reach out [众筹项目团队电邮地址] if any questions come up in the interim.

Thanks!

[项目负责人名字]

Dear Amazing Backers,

We have some good news and some not so good news. In our last update, [前情提要上次更新讯息中提到的几个关键重点]. We have a top notch team working round the clock to oversee production, and are more excited than ever to deliver [项目产品名称] to our [支持者数字] amazing backers around the world.

[这时候分享一些好消息！越明确越好。支持者想要收到产品，但他们更想要收到一流的产品。]

• 自上次更新讯息后，你们做了哪些努力推进出货速度？
• 你们是否已完成一个重要的生产里程碑？
• 你们有根据支持者或测试者的意见提升产品性能吗？

[分享展示视频]

We’ve made so much progress & we need more time.

Building [项目产品名称] to be of the highest quality and effectiveness is of utmost importance to us, and we’ve been working diligently to ensure everything we’re doing will deliver the best experience. [解释为何延迟会对支持者带来更大的利益。是因为一个重要的设计变更吗？或者你决定升级产品的几个关键零件？或你们决定延长电池寿命？…等等] You deserve nothing but the best. To make sure we meet your expectations, delivery on [所有产品、x产品] is now delayed until [月、年].

[嵌入更新后的出货时程表]

Now, for some more good news.

[呼！最难的部分已经结束了。现在，告诉你的支持者，你们将如何从现在到新的出货日间持续为他们提供价值。]

• 你有可以提供给支持者的赠品吗？
• 你有移动App可以给支持者先行试用吗？
• 你正举办一个测试活动吗？这是一个让你的支持者在收到正式产品前，玩玩看测试机型的机会。

We know this news may be disappointing. Your support means the world to us. We are 100% committed to delivering the best product possible, and to keeping you fully informed on our successes and setbacks along the way. And, if you are no longer able to join us on this journey, we completely understand. Shoot us an email at [众筹项目团队电邮地址], include your your Order ID, and we’ll provide a full refund for your contribution.

Thank you for understanding!

[项目负责人名字]

Dear Backers,

We could not be more excited to share our first-ever shipping update with you! In our last update, [前情提要上次更新讯息中提到的几个关键重点]. Now, [解释你做了什麽达到的当前的里程碑].

[分享一张关于你的产品的图，装箱后就准备出货啰！]

[支持者预计收到问卷调查的时间，如：本周、明天、现在], all backers should have received a survey in their inbox. Please respond ASAP! We need to verify your shipping details before we can get [项目产品名称] to your door. If you did not receive your survey, reach out to us at [众筹项目团队电邮地址] and we’ll send it your way.

• 产品已出货
  • [哪些支持者已经收到产品了？]
  • If you claimed one of those perks and have not yet received yours, please reach out to us!

[分享一张你的支持者收到产品无比兴奋的照片！]

• 产品正在出货中
  • [哪些产品已经可以出货？]
  • [支持者何时会收到他们的物流追踪代码？]
• 产品下一波才会出货
  • [剩下的支持者何时会收到产品？]

Customer Service

If you have not received your perk, your backer survey, or both, please reach out to our customer support team [众筹项目团队电邮地址]. [支持者数字] backers have not yet filled out their survey. We want to get you your perk as soon as possible, but we need to know where to send it first!

Thank you!

[项目负责人名字]