Article
How to Tell Your Backers About Shipping Delays
Experiencing shipping delays is a common challenge for new entrepreneurs, especially when estimating timelines for mass production, packaging, and delivery. Backers are generally understanding of such delays, provided they are informed promptly. Regular communication is essential to maintain their support and satisfaction.
Key Steps to Communicate Delays Effectively:
- Prompt Notification: As soon as a delay is anticipated, inform your backers immediately. Timely updates prevent frustration and reduce the likelihood of negative feedback or refund requests.
- Transparent Updates: Provide clear and honest information about the cause of the delay. Avoid vague explanations; instead, detail the unexpected challenges encountered and the measures being taken to address them.
- Revised Timeline: Communicate a realistic new timeline for delivery. Ensure that this revised schedule accounts for potential unforeseen issues to avoid further changes.
- Responsibility and Ownership: Acknowledge the delay without making excuses. Taking responsibility demonstrates professionalism and commitment to your project and backers.
- Highlight Progress: Share detailed updates on the progress made despite the delay. Emphasize any accomplishments or milestones achieved to reassure backers of ongoing development.
- Express Gratitude: Thank your backers for their patience and continued support. Expressing appreciation fosters a positive relationship and reinforces their investment in your project.
- Added Value: If possible, offer an additional incentive or enhancement made feasible by the delay. This could be an improvement in product quality, added features, or a complimentary upgrade, demonstrating that the extra time benefits the end product.
- Commitment to Communication: Reaffirm your dedication to maintaining open and honest communication. Regular updates, even beyond the delay announcement, keep backers engaged and informed.
- Feedback Channels: Provide a means for backers to share their thoughts or concerns, such as an email address or a dedicated forum. Encouraging feedback shows that you value their input and are attentive to their needs.
By following these steps, you can effectively manage backer expectations during unforeseen delays, maintaining trust and support throughout your project’s development.
