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Track What’s Working with Referral Links

Not sure which posts, partners, or ad creatives are actually driving contributions? Meet your new favorite tool: Indiegogo’s Referral Link Generator.

With just a few clicks, you can create custom links that track traffic sources and contributions—all in your campaign dashboard. Whether you’re testing out different ad headlines, collaborating with an influencer, or comparing email vs. social, referral links show you exactly what’s converting.

🎯 Smarter Marketing Starts Here

Referral links let you:

  • See which posts, partners, or creatives drive the most backers
  • Fine-tune your strategy based on real-time data
  • Optimize paid spend by tracking specific ads
  • Reward collaborators with trackable links

🔗 Make One in Minutes

It’s fast, it’s easy, and it gives you crystal-clear insight into what’s working. Just head to your dashboard, create a referral link, and start tracking. You’ll see visits, contributions, and total amount raised for each link—all in one place.

👉 Learn how to set it up in our Help Center

Crowdfunding Master Guide

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