Case Study

How Kosmos Broke Crowdfunding Records on Indiegogo

Glamping campaigns have become one of the most successful categories on Indiegogo, and Kosmos is a shining example of why pre-launch preparation is the key to breaking records. With a solid pre-launch strategy, Kosmos raised $1,948,787, becoming the most-funded hotel project in crowdfunding history.

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Campaign Name

Kosmos Stargazing Resort

Location

Great Sand Dunes Dark Sky Park

Industry

Hospitality and Glamping

Project Owner

Gamal Jadue Zalaquett, Founder

Kosmos Stargazing Resort was founded by Gamal Jadue Zalaquett, a former tech executive turned entrepreneur. Inspired by a life-changing visit to Colorado’s San Luis Valley, where he rediscovered his childhood love for astronomy under a star-filled sky, Gamal envisioned a luxury stargazing retreat. Nestled near the Great Sand Dunes National Park, an International Dark Sky Park, Kosmos offers eco-friendly villas complete with private telescopes, combining immersive astronomy with sustainable luxury.

Campaign Stats

$1,947,597

Funds Raised

$904,839

Funds Raised Day 1

1,600+

Backers

HOW KOSMOS' PRE-LAUNCH PAID FOR ITSELF

Kosmos’ record-breaking success didn’t happen by chance—it was the result of a meticulously planned pre-launch strategy executed in partnership with LaunchBoom, a leading crowdfunding agency. Their expertise ensured Kosmos had a solid foundation to guarantee a successful launch while making the pre-launch itself financially self-sustaining.

The key to this success was pre-launch reservations. Backers were able to secure a $50 VIP reservation in exchange for early access and a guaranteed discount of 50-59%. This not only converted leads into committed supporters but also generated enough revenue to sustain the pre-launch advertising.

“Bringing Kosmos to life was a dream years in the making. Partnering with LaunchBoom and launching on Indiegogo gave us the tools and strategy to connect with backers who believed in our vision. Their support turned our stargazing retreat from an idea into a reality,” said Kosmos founder, Gamal Jadue Zalaquett.

THE PRE-LAUNCH STRATEGY THAT FUELED A RECORD FUNDRAISE

Here’s how Kosmos’ pre-launch strategy came together:

Photo-Realistic Renderings
Kosmos began with high-quality renderings to showcase what their luxury stargazing resort would look like, creating excitement among potential backers.
Targeted Meta Ads
Using Meta ads, Kosmos drove traffic to their landing page, testing variations of visuals and messaging to optimize engagement and conversions.
Compelling Landing Page
A dedicated landing page served as the central hub for Kosmos’ pre-launch campaign, explaining the project and collecting email addresses while directing visitors to the $50 VIP reservation offer.
Revenue from Reservations
By offering VIP perks and significant discounts in exchange for small deposits, Kosmos not only built a highly engaged audience but also turned their pre-launch phase into a cash-positive effort that completely offset their marketing costs.

Whether you’re launching a glamping project or any innovative idea, Indiegogo’s platform and the guidance of experts like LaunchBoom can help you maximize your campaign’s potential and ensure lasting success.

Interested in professional support for your campaign? Explore Indiegogo’s Experts Directory.

Bringing Kosmos to life was a dream years in the making. Partnering with LaunchBoom and launching on Indiegogo gave us the tools and strategy to connect with backers who believed in our vision. Their support turned our stargazing retreat from an idea into a reality.

Gamal Jadue Zalaquett

Founder

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