For Ozlo Sleepbuds, Kickstarter was the launchpad—but InDemand was the runway that helped their product soar. After their initial success, the team needed a platform to continue funding while transitioning toward eCommerce. Indiegogo’s InDemand provided the tools they needed to sustain growth, engage new backers, and perfect their marketing strategies.

“Indiegogo allowed us to do one of the most important things—de-risk the process. We were able to get 24,000 beta testers using the product through Indiegogo before we launched into eCommerce. How incredible is that?” said Bryant Garvin, Head of Marketing & Growth.