Like many campaigns, Deeper Connect Air didn’t have a pre-existing audience. The challenge was clear: how could they build awareness and generate interest for a product in an increasingly competitive market?
“We knew the potential of Deeper Connect Air, but without a community or email list to start with, we needed to find the right audience before launch. Indiegogo’s pre-launch strategy helped us lay that foundation,” said Russell Liu, CEO and Founder.
Deeper Connect partnered with Indiegogo’s Campaign Strategy and Digital Services teams to address this challenge head-on. Through a 26-week pre-launch effort focused on lead generation and audience targeting, the campaign was primed for success even before going live.