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Case Study

PLX Devices Revolutionizes Water Sports with XFoil and Indiegogo's Campaign Strategy

Indiegogo's Campaign Strategy and Digital Services teams helped XFoil achieve unprecedented success by supporting the campaign's pre-launch strategy, lead generation, and in-campaign advertising. Through Indiegogo’s guidance and tools, XFoil secured over $1.5M in funding, giving water sports enthusiasts a groundbreaking electric watercraft to enjoy.

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Company Name

PLX Devices Inc.

Headquarters

Silicon Valley, CA

Industry

Water Sports Equipment

Project Owner

Paul Lowchareonkul, CEO and Founder

When it comes to innovation, Silicon Valley-based PLX Devices Inc. is no stranger to success. The XFoil2 campaign marked Paul Lowchareonkul's 7th crowdfunding project with Indiegogo, and it became one of his most successful ventures to date. With Indiegogo's Campaign Strategy and Digital Services teams, XFoil harnessed powerful pre-launch and marketing strategies to not only surpass its funding goal but also redefine what’s possible in water sports innovation.

Campaign Stats

$1.5M+

Funds Raised

$229,871

Funds Raised on Day One

270+

Backers
XFOIL CHOSE INDIEGOGO TO BRING INNOVATION TO WATER SPORTS

XFoil is an innovative carbon fiber electric watercraft capable of gliding on the surface and flying above water. Featuring fighter jet-inspired technology, its computer-controlled gyro system ensures stability and smooth handling, even in turbulent conditions. Founder Paul Lowchareonkul’s vision was to create a premium hydrofoil that was accessible to everyone, regardless of skill level or weather conditions.

For Paul, crowdfunding on Indiegogo was the ideal platform to launch this innovative product.

“We created XFoil because an awesome watercraft should not only be accessible to the elite. Everyone should be able to have a superior, no-compromise top-end hydrofoil at an affordable price,” says Lowchareonkul.

With this vision, Paul turned to Indiegogo’s Campaign Strategy and Digital Services to maximize his campaign’s potential.

INDIEGOGO HELPED XFOIL ACHIEVE OUTSTANDING RESULTS

Indiegogo’s Campaign Strategy and Digital Services supported XFoil throughout every step of the campaign process, from pre-launch to post-launch marketing. The team provided:

  • Digital Advertising Services: Indiegogo ran ads that generated thousands of pre-launch leads with hundreds reserving the best perk offer by paying a $5 deposit. During the campaign, Indiegogo’s digital ad strategies yielded an ROAS that surpassed industry benchmarks.
  • Email Marketing Expertise: A large portion of funds came from Indiegogo’s email promotions, demonstrating the power of the platform’s audience reach.

By leveraging Indiegogo’s robust marketing tools, a substantial percentage of all contributions came directly from Indiegogo sources.

Working with the Indiegogo team has been a pleasure. Their level of service and professionalism have been invaluable to our success. After seven successful campaigns, I wouldn’t consider launching another project anywhere else.
Paul Lowchareonkul
CEO, PLX Devices Inc.

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