Offplatform InDemand: How to Get Started

Once you’ve successfully raised funds with your crowdfunding campaign, you may be wondering what’s next. Indiegogo’s InDemand program lets you capitalize on your project’s momentum while allowing you to reach a new audience of backers and raise more funds, regardless of which platform you originally raised funds on.

Follow these three easy steps to set up your InDemand page:

Step 1. To get started, you’ll need to create a new campaign page draft here: https://www.indiegogo.com/campaigns/new.

Don’t worry, even though the campaign creation page looks like a new campaign, we will convert it to InDemand before you launch. It’s quite simple to utilize all of your assets from your Kickstarter campaign (content, pitch, and perks) for your InDemand page.

Step 2. There is no timeline or goal with InDemand, so those fields will become obsolete as soon as you are live – feel free to fill them in with an arbitrary number. Then be sure to select “flexible funding” as your funding option.

Step 3. Once you have completed filling in your content and your campaign page is ready to go, send your Indiegogo draft page link and your previous campaign link (Kickstarter, etc) to support.indemand@indiegogo.com.

**Note** Do not launch your page before receiving a confirmation email from our User Operations team. Otherwise your page will launch as a new campaign and not reflect your previous funds raised. After our support team has converted your page they will follow up with a confirmation email that you are ready to launch on InDemand. This way you can start from day one already showcasing success with the dollar total from your previous raise on another platform.

Once launched, it’s time to start thinking about how to promote your InDemand campaign. We suggest: 

• Adding a “spotlight” to your existing campaign to redirect traffic
• Considering a placement in the Indiegogo newsletter
• Getting in touch with the Indiegogo team to learn more about our digital advertising and promotion opportunities