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Choose the crowdfunding partner that’s with you at every step

Evaluating Indiegogo vs. Kickstarter? As you might have guessed, it’s not an apples-to-apples comparison, so we’ve assembled a few of the key differences here. Let’s dive in!

One of the first questions you’ve probably asked yourself during your crowdfunding journey is which crowdfunding platform is right for you. The crowdfunding partner you choose will have a major impact on your product’s success — not to mention be a big part of your life for weeks, months, or even years — so it’s important to evaluate carefully.

As you weigh your options, consider this: Indiegogo is the leading crowdfunding platform for tech products, as well as the only full-lifecycle platform for art projects, social impact campaigns, and environmental innovation projects.

So whether you’re developing a tech product or starting a project for social good, Indiegogo will help you successfully launch your campaign every step of the way.

Ready to skip ahead? Check out our Crowdfunding Field Guide to start planning your campaign!

Download the Guide

Three reasons to choose Indiegogo





Indiegogo provides expert support and exclusive partnerships to boost your campaign

Partnerships & Support:
Indiegogo vs. Kickstarter

Design, Prototyping, and Manufacturing Partners
Through our close partnership with Arrow Electronics, you’ll have experts at the ready from design to prototyping and manufacturing.
Cutting-Edge Technology from Leading Partners
From our support for Apple Pay on the web to our robust integration with Stripe, we work with leading companies so all users benefit.
Experts Directory
We have a devoted directory of our partners, including marketing, fulfillment, creative, and retail partners, so you’ll have access to the knowledge you need.
Education Center
Our library of best practices articles will keep you informed on everything from pre-campaign planning to shipping & fulfillment.
24-7 Support from Real People
Receive round-the-clock support from our customer happiness team.

“Every single person we talked to and worked with was helpful and dedicated to our campaign: that’s remained true even 8 months after our campaign ended.”

Mina Yoo
Inventor of Qiplet

Ready to get started? Download our Crowdfunding Field Guide to start planning your campaign!


Indiegogo provides pre- and post-campaign tools to take your project beyond crowdfunding

Indiegogo vs. Kickstarter



Pre-launch page
Easily capture email addresses before your campaign launches with a devoted pre-launch page to maximize your campaign before you even start
Add-on perks
Seamlessly upsell to your backers by offering a secondary perk to be selected with the standard perk
Secret perks
Offer exclusive items to the people who have supported you the most
Google Analytics and Facebook Pixel integrations
Receive valuable data about your marketing campaigns and drive traffic to your campaigns smartly
Continue raising money and building your community after your crowdfunding campaign is over

“Indiegogo gave us the opportunity and access to test assumptions about who our backers are.”

Trung Pham
CEO of AXIS Gear

Ready to get started? Download our Crowdfunding Field Guide to start planning your campaign!


Freedom to raise funding for anything and from everywhere

Flexibility & Reach:
Indiegogo vs. Kickstarter



Multiple Funding Models
Option to keep whatever funds you raise, even if you don’t hit your goal.
Open Platform
Raise money for anything – no application or approval process.
Worldwide Reach
Run a crowdfunding campaign from almost any country or territory.

“Indiegogo was a great way to connect with the innovators: it would be impossible to have this community on a platform that isn’t Indiegogo.”

Nathalie van Wijkvliet
Marketing Director, Ockel Sirius

Get the Crowdfunding Field Guide

The guide will be available for instant download (PDF) after submitting the form.

Field Guide

  • A Campaign Guide to Successful Crowdfunding

    We’ll walk you through everything you need to know from starting your campaign to finishing strong

  • Learn from the experts on building campaign momentum

    Expert strategies on building and maintaining early momentum on your campaigns.

  • Post campaign strategies and resources

    Learn how to engage and reach out to your contributors after your campaign ends.

  • Premium resources

    Receive our free crowdfunding field guide by signing up now!