Raise More with Indiegogo + InDemand
As you weigh crowdfunding platforms, consider this: InDemand products raise more funds when they begin as Indiegogo crowdfunding campaigns.
Single-platform campaigns go farther on Indiegogo
InDemand campaigns that begin as Indiegogo crowdfunding campaigns (single-platform campaigns) consistently outperform InDemand campaigns that begin on Kickstarter (multi-platform campaigns). Make the most of your launch by choosing Indiegogo for your entire crowdfunding journey.
Single-platform campaigns raise more during the InDemand phase
On average, Indiegogo campaigns $100,000 or larger go on to raise 120% more funds during their InDemand phase compared to Kickstarter campaigns of similar size.
Why do single-platform campaigns outperform two-platform campaigns?
Better ROI
Single-platform campaigns enjoy a 5% fee structure compared to the increased fee for multi-platform campaigns, so you can raise more funds with better margins!
Smarter SEO
With a single product page, you’ll consolidate search traffic in a single place, helping Google algorithms serve up your campaign page more frequently.
Higher conversions
Using a single URL for all your marketing efforts will boost overall conversion rates, leading to more funds raised on average.
Simpler fulfillment expectations
Backers of multi-platform campaigns report worrying about fulfillment being “prioritized” on other platforms - leading to fewer funds raised.
Stronger momentum
We call it the “Gogofactor”: single-platform campaigns carry momentum into the InDemand stage as recognizable brands to Indiegogo backers.
One-Platform Campaign Success Stories
PARK & DIAMOND™ is a collapsible bike helmet that looks and feels like a traditional baseball cap to encourage bike safety wherever you ride. PARK & DIAMOND™ raised $1,314,750 during the campaign stage and raised $1,567,608 during the InDemand stage.
HYPHEN is setting a new standard in wireless earbuds technology, offering cutting-edge audio to the masses. HYPHEN raised $873,656 during the campaign stage and raised $908,353 during the InDemand stage.
PADMATE has designed several ground-breaking audio products, including Pamu Slide, Indiegogo's best-selling earphone. PADMATE raised $8,728,580 during the campaign stage and raised $1,514,922
Funds raised during the InDemand stage.
Ready to get started?
Reach out to our InDemand team to talk about the next step for your project.