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Indiegogo China: Your Fast Track to the Global Market

We're here to help China's top innovative products launch in global markets. Submit your project for a chance to get on a one-on-one consultation with the Indiegogo team.

Indiegogo is the world's largest crowdfunding platform

1.6 Billion Dollars

in gross merchandising raised by business leaders.

10 Million Backers

ready to become your company’s first customers.

$17,826,189

largest campaign ever funded successfully.

How Can Indiegogo Help You Launch Globally?

We know that building a brand on a global level isn’t easy – that’s why Indiegogo is committed to helping China-based companies debut new products through crowdfunding. In the past three years alone, products from China have raised nearly $150 million on Indiegogo. Our team offers unparalleled support and resources to help you with the challenges of cross-border crowdfunding:

International Marketing Expertise

We can help you position your brand, product, and price points to appeal to the interests of U.S.-based customers. We’ve helped over 350 Chinese companies successfully do this.

Largest Network of Service Providers

We can help introduce you to anyone in our network of over 65 agencies and service providers. These include our partnerships with America’s largest retail channels and marketing agencies.

Chinese-Language Support Services

Our bilingual staff is dually fluent in both English and Chinese and have worked with hundreds of U.S. product launches. They’ll help you identify and translate your product’s strengths to sell better.

What China’s Top Innovators Are Saying About Indiegogo

"Indiegogo does the best job out of all the crowdfunding platforms. They take care of you even before you try to start to launch campaign, and after."

Alan Zhang, Founder & CEO, CRAZYBABY Audio
Shenzhen, China

“We met Indiegogo at CES Las Vegas two years ago, and they have helped tremendously with our new product launch strategy. We have sold over $1.4 million on Indiegogo and used this success to launch in other retail channels after."

Ivy Wu, Marketing Lead, XGIMI
Chengdu, China

“Indiegogo is our go-to global launch channel for our new products. The Indiegogo team has helped to improve our marketing materials and promote our project on their platform, which helped us sell over $7.6 million dollars through our launches so far."

Junzheng Wang, CEO, GAMEPAD DIGITAL
Shenzhen, China

Are you ready to launch your product globally? Submit your project for a chance to get on a one-on-one consultation with the Indiegogo team.

Go Global Faster with Our Services

Whether you’re looking to create a pitch video, learn more about how global customers will use your product, or need a hand with running Facebook ads, we can help.

Market Research, Product Positioning & Branding

Craft a brand story around your differentiators. Our VIP Services team will help you make your product stand out from other offerings on the market. They’ll ensure your product isn’t just useful, but also memorable and desirable.

Consumer Research and Analysis

Learn who your customers are. Our team uses psychology research to put a methodology behind your campaign content. Use data to listen to your customers’ needs and understand what pain points they need to solve.

Digital Advertising

Amplify your message and expand your reach. Our dedicated digital services team will run consistent digital marketing campaigns, track results, and make precise, data-driven decisions in real-time based on what’s working for your campaign.

Creative Production

Make your campaign shine with artful photography, professional video production, and engaging campaign page design. We provide an international perspective on your video and photography and ensure your creative content is aligned with your global audience.

Campaign Engagement Strategy

Keep backers excited. We provide guidance on how to encourage backers to spread the word about your campaign. Create incentives with contests and referral programs, and keep momentum alive with email marketing and social media.

How Does Indiegogo Compare to Kickstarter for China’s Innovators?

KS

Crowdfunding Platform

Raise in Hong Kong Dollars

Chinese language support

US market research

Video and photography creation

Professional US graphic design

Professional US copywriting



Record-Breaking Projects

Vinpok

Vinpok took the guesswork out of their campaign with hands-on support from Indiegogo China VIP Services and raised over $3 million for the Vinpok Split, a portable touch-screen monitor.

ForwardX Robotics

ForwardX tapped into an audience of early adopters to raise over $1.3 million for Ovis, the first AI-powered suitcase.

Segway-Ninebot and Padmate

Segway-Ninebot raised over $3.7 million with three campaigns: Loomo, Drift W1 and Ninebot Electric Gokart. Padmate raised over $4.3 million with two campaigns: PaMu and PaMu Scroll.

Ready to get your project on the fast track?

Tell us a little more about your product — it will only take about three minutes of your time. If you’re the right fit for the Global Fast Track Program, our team will contact you within 3 business days to set up a time to discuss your idea further.