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Indiegogo China: Your Fast Track to the Global Market

We're here to help China's top innovative products launch in global markets. Submit your project for a chance to get on a one-on-one consultation with the Indiegogo team.

Indiegogo is the world's largest crowdfunding platform

2 Billion Dollars

in gross merchandising raised by business leaders.

12 Million Backers

ready to become your company’s first customers.

$17,826,189

largest campaign ever funded successfully.

How Can Indiegogo Help You Launch Globally?

We know that building a brand on a global level isn’t easy – that’s why Indiegogo is committed to helping China-based companies debut new products through crowdfunding. In the past three years alone, products from China have raised nearly $150 million on Indiegogo. Our team offers unparalleled support and resources to help you with the challenges of cross-border crowdfunding:

International Marketing Expertise

We can help you position your brand, product, and price points to appeal to the interests of U.S.-based customers. We’ve helped over 350 Chinese companies successfully do this.

Largest Network of Service Providers

We can help introduce you to anyone in our network of over 65 agencies and service providers. These include our partnerships with America’s largest retail channels and marketing agencies.

Chinese-Language Support Services

Our bilingual staff is dually fluent in both English and Chinese and have worked with hundreds of U.S. product launches. They’ll help you identify and translate your product’s strengths to sell better.

What China’s Top Innovators Are Saying About Indiegogo

"Indiegogo is our default channel for launching new products to the global market. The Indiegogo team was particularly good at providing strategic recommendation to our marketing materials as well as promoting our campaign on their site. With tremendous help from the Indiegogo team, we were able to raise over $7.6 million dollars for our campaign. All thanks to Indiegogo!"

JUNZHENG WANG, CEO, GAMEPAD DIGITAL
Shenzhen, China

“Padmate started from scratch when it comes to crowdfunding. After years of efforts and 3 campaigns, we were able to raise more than $11 billion total from 180,000 backers. Through Indiegogo, we successfully transitioned from a traditional OEM company to a global brand.”

Edison Shen, Business Director, Padmate
Xiamen, China

"The Indiegogo platform is a perfect way to connect with new customers around the world. We ran lots of integrated marketing campaigns for our project, and were impressed by the vibrant conversations on the platform. Also, it was a pleasure working with the Indiegogo HQ team. We were able to successfully launch an air conditioner product during Winter time, which totally exceeded our initial expectation."

Ray Chen
Foshan, China

Are you ready to launch your product globally? Submit your project for a chance to get invited to our latest online and offline events.

Go Global Faster with Our Services

Whether you’re looking to create a pitch video, learn more about how global customers will use your product, or need a hand with running Facebook ads, we can help.

Market Research, Product Positioning & Branding

Craft a brand story around your differentiators. Our VIP Services team will help you make your product stand out from other offerings on the market. They’ll ensure your product isn’t just useful, but also memorable and desirable.

Consumer Research and Analysis

Learn who your customers are. Our team uses psychology research to put a methodology behind your campaign content. Use data to listen to your customers’ needs and understand what pain points they need to solve.

Digital Advertising

Amplify your message and expand your reach. Our dedicated digital services team will run consistent digital marketing campaigns, track results, and make precise, data-driven decisions in real-time based on what’s working for your campaign.

Creative Production

Make your campaign shine with artful photography, professional video production, and engaging campaign page design. We provide an international perspective on your video and photography and ensure your creative content is aligned with your global audience.

Campaign Engagement Strategy

Keep backers excited. We provide guidance on how to encourage backers to spread the word about your campaign. Create incentives with contests and referral programs, and keep momentum alive with email marketing and social media.

Record-Breaking Projects

Mate

The team behind MATE eBikes shattered records by raising over $24 million with their campaigns for MATE and MATE X. Learn more about Indiegogo to find out how you can become the next blockbuster crowdfunding campaign.

ForwardX Robotics

ForwardX tapped into an audience of early adopters to raise over $1.3 million for Ovis, the first AI-powered suitcase.

Segway-Ninebot and Padmate

Segway-Ninebot raised over $3.7 million with three campaigns: Loomo, Drift W1 and Ninebot Electric Gokart. Padmate raised over $4.3 million with two campaigns: PaMu and PaMu Scroll.

Ready to get your project on the fast track?

Tell us a little more about your product — If you’re the right fit for the Global Fast Track Program, our team will reach out to discuss more!