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Indiegogo China: Your Fast Track to the Global Market

We're here to help China's top innovative products launch in U.S. and Western markets.

Indiegogo is the world's largest crowdfunding platform

1 Billion Dollars

in gross merchandising raised by business leaders.

9.5 Million Backers

ready to become your company’s first customers.


largest campaign ever funded successfully.

How Can Indiegogo Help You Launch Globally?

We know that building a brand on a global level isn’t easy – that’s why Indiegogo is committed to helping China-based companies debut new products through crowdfunding. In the past two years alone, products from China have raised nearly $100 million on Indiegogo. Our team offers unparalleled support and resources to help you with the challenges of cross-border crowdfunding:

International Marketing Expertise

We can help you position your brand, product, and price points to appeal to the interests of U.S.-based customers. We’ve helped over 300 Chinese companies successfully do this.

Largest Network of Service Providers

We can help introduce you to anyone in our network of over 65 agencies and service providers. These include our partnerships with America’s largest retail channels and marketing agencies.

Chinese-Language Support Services

Our bilingual staff is dually fluent in both English and Chinese and have worked with hundreds of U.S. product launches. They’ll help you identify and translate your product’s strengths to sell better.

What China’s Top Innovators Are Saying About Indiegogo

"Indiegogo does the best job out of all the crowdfunding platforms. They take care of you even before you try to start to launch campaign, and after."

Alan Zhang, Founder & CEO, CRAZYBABY Audio
Shenzhen, China

“We met Indiegogo at CES Las Vegas two years ago, and they have helped tremendously with our new product launch strategy. We have sold over $1.4 million on Indiegogo and used this success to launch in other retail channels after."

Ivy Wu, Marketing Lead, XGIMI
Chengdu, China

“Indiegogo is our go-to global launch channel for our new products. The Indiegogo team has helped to improve our marketing materials and promote our project on their platform, which helped us sell over $5 millions dollars through our launches so far."

Shenzhen, China

Go Global, Faster with Our Services

Whether you’re looking to create a pitch video, learn more about how US customers will use your product, or need a hand with running Facebook ads, we can help.

Free Campaign Consulting

Our team of experts will help guide your entire campaign strategy from the very beginning. We’ll teach you how to build an email collection landing page, introduce you to marketing partners, and identify how to improve your crowdfunding page.

A-la-carte marketing services

We offer itemized services to help you fill missing pieces of your crowdfunding marketing strategy. We use our proprietary platform data to help you create the perfect campaign video, build your company website, or run Facebook advertising.

360-full campaign management

We can take care of your entire crowdfunding campaign. Before you launch, we’ll help you build an email waitlist through a branded, high-converting landing page. Through rigorous testing methods paired with our user data, we can help you run a successful campaign.

Live campaign marketing

Already launched? No problem, we want to help you improve your current campaign’s performance. From campaign page redesign to improving your copywriting and advertising strategy, we can do it all.

Interested in accessing these Indiegogo resources for your launch?

How Does Indiegogo Compare to Kickstarter for China’s Innovators?


Crowdfunding Platform

Raise in US dollars

Use China bank account

Chinese language support

US market research

Video and photography creation

Professional US graphic design

Professional US copywriting

Meet the Indiegogo China Team

Barron Zuo

Senior Manager, Strategic Programs – China


As an expert in this field, Barron leads Indiegogo China team to bring innovative products to the western market. Previously, he led global expansion for an AI-driven technology company. He has also run three incubator programs across China, helping innovators to raise capital and go global.



Lu Li

Manager, Global Marketing Strategy (China)


Passionate about bridging cultural gaps between Chinese innovators and Western markets, Lu uses her background in media, design and consumer psychology to coach campaigns for success on Indiegogo and beyond.



Shaun Ellis

Creative Advisor


Shaun is a creative director with a specialization in branding, narrative strategy, and emerging products. Prior to Indiegogo, Shaun led creative for China-based Yingli Green Energy, including global brand activations for the company’s sponsorship of the FIFA World Cup.




Jean Li

China Hardware Lead


An expert in her field, Jean has spent more than 4 years empowering Chinese companies to bring their innovations to life via crowdfunding. While working at China’s first and largest crowdfunding platforms, she helped hundreds of brands succeed.




Alicia Wu

China Hardware


Based in Shenzhen, Alicia focuses on finding amazing hardware products in China and bringing them abroad through Indiegogo. In the past, she ran her own agency that helped Chinese companies with overseas branding and overseas marketing strategies.



Mary Zhou

Sr. Campaign Strategist


Mary has helped over 50 companies achieve their branding & sales goals. Before Indiegogo, she co-founded a Sino-U.S. marketing agency that helped Chinese companies build their global brands through crowdfunding.



Ruiling Wen

Campaign Strategist


With extensive marketing experiences working at startups, Ruiling combines her multilingual background, expertise in cross-border marketing, and consumer psychology to help innovators tell compelling brand stories to reach a global audience.



Mark Yen

Campaign Strategist


Mark is passionate about international business strategies. He loves to use data to formulate customized plans to help Chinese entrepreneurs launching their products into western markets.



Record-Breaking Projects


The world’s most powerful dual USB-C power bank broke crowdfunding records, raising over $3.5 million on Indiegogo.


The most advanced pocket cinema is also the world’s most crowdfunded projector, generating over $1.2 million on Indiegogo.

GPD Pocket 7

This 7-inch PC that fits in your pocket is the most crowdfunded mini computer, raising over $3.5 million on Indiegogo.

Ready to get your project on the fast track?

Tell us a little more about your product — it will only take about three minutes of your time. Our team will then contact you within 3 business days to set up a time to discuss your idea further.