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Webinar

Pre-launch 101: How to Build Your Audience before You Launch

Discover how to engage backers and build your audience before you launch.

The Indiegogo Campaign Strategy Team and Kaitlyn Witman, ‎Director of Product Marketing at Rainfactory, explored the best tactics, strategies and tools to establish an engaged audience for your campaign. By attending this webinar, you’ll learn:

  • Why pre-launch marketing matters
  • How to create the ultimate list of interested backers before you launch
  • How can you successfully employ Indiegogo’s Pre-Launch Page?
  • How can you use direct response tactics to generate leads

Known for their expertise in crowdfunding, Rainfactory is an full-service agency that specializes in lead generation, strategy and design for apps and ecommerce. Focusing on performance marketing, they have helped numerous startups plan for growth. After the webinar, you will be inspired to put Kaitlyn’s advice to work as you prepare to launch your campaign.

Watch the recording:

Download the Growing Your Campaign Audience Guide

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