Pre-launch 101: How to Build Your Audience before You Launch

Discover how to engage backers and build your audience before you launch.

The Indiegogo Campaign Strategy Team and Kaitlyn Witman, ‎Director of Product Marketing at Rainfactory, explored the best tactics, strategies and tools to establish an engaged audience for your campaign. By attending this webinar, you’ll learn:

• Why pre-launch marketing matters
• How to create the ultimate list of interested backers before you launch
• How can you successfully employ Indiegogo’s Pre-Launch Page?
• How can you use direct response tactics to generate leads

Known for their expertise in crowdfunding, Rainfactory is an full-service agency that specializes in lead generation, strategy and design for apps and ecommerce. Focusing on performance marketing, they have helped numerous startups plan for growth.