Community 101: How to Engage with Your Community of Backers

Did you know that 75% of backers want to communicate with the campaign owner before contributing to a campaign? Watch the recording of our Community 101 Webinar to learn the ins and outs of community management.

Adeeti Goswami, Senior Campaign Strategist at Indiegogo, shared community best practices along with real campaign examples. In the webinar, we talked about:

• Why community matters
• How to convert lurkers to backers for your crowdfunding launch
• How to leverage Indiegogo tools to connect with backers

Fun fact: Our research shows that acquiring a new customer can be five times more expensive than retaining an existing customer. That’s why you should start engaging with your community. Watch the recording of the webinar today!