Perfect your influencer marketing strategy with our new guide

Our guide helps you identify the right influencers and sets a strategy for how to reach out to them and what to say.

Identify an influencer

It takes more than just followers to be an influencer. After all, they’re called “influencers” because they can do just: influence behavior. The guide breaks down what characteristics you should look for when choosing whom to work with.

Learn influencer best practices

Setting your budget, discussing compensation, and providing creative direction are all parts of working with an influencer. It takes time to assemble everything you need. We’ll walk you through the the rules and help you navigate expectations.

Choose the right platform

YouTube, Facebook, Twitter, and Instagram all have their strengths and weaknesses. When reviewing an influencer’s channels, it’s important to understand the unique advantages of each platform he or she uses. Our guide breaks down the different social platforms and how to use them for a multi-channel approach.

Measure results

How can you tell if your strategy is working? Although there is no guarantee that influencer partnership will result in a sale, you can determine the success of influencer marketing by paying attention to certain key metrics.

This guide makes it easy to start working with an influencer. Ready to get learn more? Fill out the form to the right for your free guide.