The idea for Mudita Pure was originally conceived in 2013, just as the digital minimalism movement was taking off. The founder, Michał Kiciński, is a bit of an entrepreneurial wunderkind: he was the co-founder of the award-winning Polish game studio CD Projekt Red, one of the biggest companies in Poland and the developer of the popular Witcher game series.
After many years in the gaming industry, Kiciński had become well acquainted with the perils of the always-on lifestyle, and he sought more balance in his physical and mental health. He realized he wasn’t alone in his desire for a more disconnected lifestyle, and decided to create a phone that would help users be more present and mindful in their daily lives. So he created the Mudita Pure, a beautiful, minimalist phone with an e-ink display. It also boasts a low Specific Absorption Rate (SAR), which means that the phone emits very little radiofrequency energy that can be absorbed by the human body.