A Chinese Company Goes Global
Back in 2016, ForwardX developed Ovis, a vision-powered, self-driving suitcase that follows its owners and allows for hands-free travel. Even while Ovis was in development, the team knew it had a strong product-market fit — so much so that they managed to raise $10M in venture capital to bring the Ovis to market. But the ForwardX team knew they needed more than just money to be successful.
ForwardX needed to:
- Build buzz before putting the product in production
- Hone their brand image through user feedback
- Gain a foothold among their target audience in global markets
That’s when they began to see crowdfunding as the best way to accomplish these goals. But they were new to crowdfunding and didn’t know how to achieve their highly targeted goals. When they talked to Indiegogo, they realized it was the right fit because Indiegogo would partner with them to craft the perfect plan to meet their needs.