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Eleven Crowdfunding Tools To Help You Get More Backers
Running a crowdfunding campaign can be challenging, but with the right tools, you can set yourself up for success. Indiegogo offers a suite of features designed to help you attract more backers, build trust, and make the campaign process smoother. Here are eleven
1. Pre-Launch Pages
Before you even launch your campaign, you can build excitement and collect email sign-ups with a pre-launch page. It’s like opening night for your campaign—get your audience ready to back your idea from the very start.
2. Pre-Launch Reservations
Capture early enthusiasm by allowing backers to reserve perks before your campaign goes live. It’s a great way to secure initial support and create a sense of anticipation.
3. Flexible Funding Options
Whether you hit your goal or not, flexible funding allows you to keep the funds you’ve raised. This is especially useful if you can still move forward with a smaller budget.
4. Add-Ons
Give backers the power to customize their contributions. With add-ons, they can choose additional perks or items, making their experience feel more personal while increasing your overall funding.
5. Pixel Integrations
Efficiently retarget engaged backers across the most popular social platforms, Facebook, Instagram and TikTok.
6. Referrals
Turn your backers into advocates with referral tracking. Incentivize your supporters to share your campaign and reward them for helping you spread the word.
7. Cart Volume Discounts
Encourage larger contributions by offering exclusive discounts when backers reach specific funding thresholds.
8. Secret Perks
Reward your most loyal supporters or early followers with exclusive secret perks. These can be shared through private links, making your backers feel like they’re getting something extra special.
9. Shipping Guarantee
Reassure your backers with Indiegogo’s shipping guarantee (select campaigns only). Backers know that their perks will be shipped on-time—or they’ll get their money back. This builds trust and can make all the difference in gaining support.
10. Pay Over Time
Make it easier for backers to contribute by offering a pay-over-time option. With this feature, supporters can split their contributions into smaller, manageable payments.
11. Gifting Feature
Expand your reach with gifting. This feature allows backers to send perks as gifts to others, opening up your campaign to new audiences and making it perfect for special occasions or holidays.
12. InDemand
Your campaign doesn’t have to end when your funding period does. InDemand lets you continue accepting contributions, reach new backers, and maintain momentum while preparing for your next steps.
These tools are all about making your campaign more efficient, engaging, and successful. Whether you’re gearing up for your launch or looking for ways to optimize an ongoing campaign, these features will give you the edge you need to stand out.
Ready to bring your idea to life? Start exploring these tools today!
