Starting a crowdfunding campaign can be quite a daunting task. Not only do you have to assemble the perfect pitch, but there’s also a long list of logistical questions: How do you bring potential backers to your campaign page? What funding goal do you set? What kind of marketing should you be doing along the way?
Harness the power of Indiegogo’s Education Center Plus
We built Education Center Plus to address the most common challenges that campaign owners face. When you join, you’ll gain valuable insights into how to plan your pitch, find a receptive audience, and design a successful outreach strategy.
The Crowdfunding Field Guide
This Indiegogo Crowdfunding Field Guide is the product of years of data collection, hundreds of conversations with campaigners, and the combined know-how of our Indiegogo team. Designed to help entrepreneurs make the most out of their Indiegogo experience, it is the ultimate resource for reaching your crowdfunding goals.
The Audience Growth Field Guide
Your audience size determines your crowdfunding campaign’s success, period. In the Audience Growth Guide, we present tested strategies that will help you build a successful campaign and foster a passionate audience for your product — both during your campaign and beyond.
The Email Strategy Field Guide
Email outreach is by far the most effective way to raise money during your crowdfunding campaign. In fact, the conversion rate from email is 34% higher than other forms of outreach, including PR, social media, and direct outreach. In this guide, we outline how to build the right email strategy for your campaign, so you can optimize your fundraising from the get-go.